About
Eloise
Founder. Speaker. Educator. Strategist.
Eloise Stewart is...
a consultant, teacher, speaker, and founder of two purpose-driven companies—eloise design co. and beingwell. Based in Opelika, Alabama, eloise design co. is a branding and consulting firm she launched in 2015 to help business owners develop and grow their brands with clarity and confidence. Her team goes beyond brand development, building long-term relationships and offering hands-on support—from strategy and messaging to freelancer matching.
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Alongside her branding work, Eloise co-founded beingwell, a wellbeing-focused platform created out of her own experience with burnout. What began as a candid conversation between Eloise and longtime friend Will Joseph has grown into a growing library of workshops, retreats, and resources that help professionals create healthier rhythms around time, stress, and self-expectation. beingwell now serves as the foundation for many of Eloise’s resilience-based offerings, including her Ordinary Resilience keynote and workshops on Time, Boundaries, and Decision Fatigue.
FROM DESIGN TO STRATEGY
Eloise’s journey into branding and business strategy is shaped by her background in apparel design and education. She is a two-time graduate of Auburn University, earning a Bachelor of Science in Apparel Design and Production and a Master of Science in Consumer Behavior.
Her career began in the apparel industry, but her passion for education brought her back to Auburn University, where she taught design courses. There, she realized her ability to help others shape and communicate their brand identity.
EMPOWERING WOMEN ENTREPRENEURS & LOCAL LEADERS
Helping women entrepreneurs and small business owners is at the heart of Eloise’s work. Having walked through the challenges of business building herself, she brings practical insight and honest encouragement to every conversation.
With 200+ business clients, nearly a decade of experience, and two companies of her own, Eloise understands the weight of leadership, the complexity of branding, and the importance of well-being. Her work is deeply rooted in community—collaborating with chambers of commerce, local leadership programs, and small business networks to offer support that’s both strategic and sustainable.
What sets Eloise apart is her ability to teach complex ideas in simple, actionable ways, thanks to her foundation in higher education. Whether speaking to entrepreneurs, teams, or professionals in transition, she equips audiences with the clarity, language, and mindset to take the next right step—with purpose and resilience.
